SELECTED
WORK
Work across brand, experience and strategy—shaping products, places, programs and systems at the edge of culture.
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Creative Direction · Experience Design · Editorial Curation
Airbnb relaunched Experiences with a collection of premium offerings from some of the world’s most interesting hosts, available exclusively on platform. In the lead-up to launch, I led curation and creative direction across hundreds of Originals concepts in Europe, helping in-market creative teams turn host authority, local access and meaningful participation into distinctive, bookable experiences.
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Creative Direction · Design Operations · Marketplace Strategy
As Airbnb opened Experiences to hosts around the world, it needed a way to identify and develop quality supply at scale without flattening what made the marketplace distinctive. I brought brand taste, creative standards and product vision into the workflows, tools and calibration practices that helped turn Organic into a source of thousands of high-quality, bookable Experiences around the world.
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AI Product Strategy · Cultural Intelligence · Marketplace Strategy
As Airbnb expanded its global Experiences marketplace, curators needed a faster way to sense what was changing in culture and connect those signals with what guests were booking on platform. That’s why I designed and built Trendscout: an AI-powered cultural-intelligence product that turned editorial, social and marketplace evidence into a weekly input for supply planning and discovery.
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AI Product Strategy · Human-Centered AI · Workflow Design
As Airbnb rapidly expanded Experiences, its curatorial practice had to grow with it. Curators needed to make creative decisions faster and more consistently without handing consequential decisions to AI. In response, I designed and launched a suite of tools that translated qualitative supply criteria into one-click vetting support, helping teams apply nuanced creative judgment across the marketplace while keeping curators in control. -
AI Product Development · Marketplace Quality · Human-Centered AI
As Airbnb’s Experiences marketplace scaled, the business needed faster ways to make high-context quality decisions without losing the nuance behind its standards. I translated curatorial judgment into a shared reasoning model and designed two AI-assisted tools to supercharge pre- and post-publication decisions, reducing design reviews from minutes to seconds while extending experience design best practices across the supply funnel.
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Design Operations · Learning & Culture · Experience Design
While covering for a Senior Program Manager on parental leave, I stepped into Airbnb’s Design Operations team to manage a portfolio supporting designers in their development as creatives and creative leaders. My scope spanned coaching for Design ICs, manager-development programming, and the strategy, design and production of Design Refresher — a flagship two-day experience built to strengthen craft, connection and creative leadership across the Design organization.
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Service Design · Employee Experience · Creative Strategy
Airbnb Global Learning had strong programs but an increasingly fragmented employee experience. I introduced design thinking, service design and product marketing to help the team shift from program delivery toward designing learning around employee needs—creating a shared service architecture, learning brand identity and connected digital experiences for 6,700+ employees.
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Service Design · Consumer Insights · Venture Prototyping
Lufthansa City Center was exploring how changing travel behaviors would reshape the role of the traditional travel advisor. I led consumer-insight and service-design work spanning future-of-travel research, qualitative fieldwork, service ecosystem mapping and prototype development—helping translate that opportunity into a 0-to-1 service proposition.
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Creative Operations · Brand Partnerships · Cultural Research
Jarritos was extending its existing cultural credibility through collaborations across skateboarding, fashion, art and design. Brought on by Creative Director Severino Alvarez, I helped build the research, design and operating infrastructure around that expanding practice—supporting a distributed network of partners and helping relationships move into executable work across Nike SB, Art Basel, skate culture and contemporary design.
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Organizational Transformation · Culture Design · Capability Building
WWF’s senior leadership was redesigning how its global network worked across functions and geographies. As part of the core transformation team, I helped convene cross-functional leaders, define and test new ways of working, build internal capability and carry the strongest practices into performance, learning, leadership and employee-experience systems.
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Employer Branding · Program Design · Learning Design
Munich Re wanted to make reinsurance more relevant to a new generation of talent by elevating emerging leadership voices from across the organization. I designed and led a seven-week Brand Ambassador Accelerator that combined participant research, personal positioning, storytelling and live publishing—creating a model later identified for integration into broader talent and emerging-leader development programs.
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Product Strategy · Service Design · UX Writing · Go-to-Market
Island Route needed a way to turn a locally rooted travel concept into a product travelers could immediately understand, trust and use. Brought in by the founder during the pre-launch phase, I worked across product positioning, UX language, customer journeys and copy —helping translate local knowledge into a clearer, market-ready experience for exploring Mauritius independently.